8 Best Keyword Research Tools for SEO in 2022

SEMrush. SEMrush is a complete SEO tool suite to carry out keyword research and improve your SEO rankings 8 best Keyword Research Tools for SEO in 2022.

8 Best Keyword Research Tools for SEO in 2022

A few years back, I wrote an article on keyword research tools called the 7 Best Keyword Research Tools For SEO. Since then, some of those tools have gone out of business and new ones have emerged as leaders in the industry. Below you’ll find my rankings of the best keyword research tools for SEO in 2022, along with a brief overview of each tool. While there’s no single tool that can crack every nut, these will give you the most bang for your buck if used correctly!


Keyword research is key to success

The best keyword research tool will make all other aspects of search engine optimization much easier. What’s even better is that a good, free keyword research tool can be useful for just about everyone who is involved with creating or improving websites—not just for search engine optimization (SEO) specialists. Here are eight of our favorite tools so you can start your keyword research today. We’ll update these periodically as new tools emerge, but if you have a favorite we missed, let us know in the comments!


5 Popular Keyword Search Engines (and Their Strengths)

Every business owner should be aware of and actively utilize all of these popular keyword search engines for both broad-based and focused searches. Google – by far, Google is one of the most-used search engines on earth, with nearly 75% market share. The reason? It works! If you can optimize your website for searches on Google, you’ll see results. Microsoft’s Bing – a close second to Google, Bing allows users to set parameters based on geography and keywords or phrases they wish to look up. Take 8 Best Keyword Research Tools for SEO in 2022.


Google Keyword Planner (GKP)

The Google Keyword Planner (GKP) is an essential tool for anyone who wants to take their content marketing efforts to new heights. Here’s how to use it for keyword research and discover competitive keywords that your audience is actively searching for on Google. How does GKP work? When you search for a phrase on Google, GKP will provide estimated monthly search volume statistics, which will be super helpful when it comes time to estimate traffic or income that your target keyword can bring in. Try it out!



Backed by a large team and incorporating a wide range of tools, SEMrush is one of our go-to keyword research tools. Unlike most competitors, they don’t require you to enter your credit card upfront to get started. However, they do offer value-added packages such as competitive intelligence reports and rank tracking features that can give you some insight into where your site is best positioned against potential competition. They also have a social media listening tool, which again has its limitations but can be useful if you have concerns about being overtaken on various ranking metrics.



This tool was created by two former Google employees. It’s one of the most powerful keyword research tools available. The software contains up to 55 billion keyword data points from its database that you can use to find profitable long-tail keywords for your PPC campaigns and content marketing initiatives.


Not only is KWFinder free, but it also has a plethora of functionality. It doesn’t just provide search volume numbers for a given term; it offers suggestions for related terms (using information from Google’s Autocomplete database), shows keyword-related images and SERP features, and reports on things like keyword trends across categories. You can even see how specific keywords have faired over time, letting you test whether or not your current strategy was successful at any point during its lifetime. KWFinder supports all major languages and every version of Windows since XP, so no matter what OS you are using, there is a version that will work for you.


The best keyword research tool for most people is Wordstream’s Free Keyword Tool. It tells you instantly which search terms have 100+ monthly searches, which are exact match keywords (the ones you want), and which have 10,000+ monthly searches (big opportunities). It even checks if there are any AdWords ads competing for those keywords, plus it gives you historical data on how many clicks you can expect to get from Google Adwords ad and what price you might pay. If only there was a simple one-click way to find all of these gems!



This free tool makes it easy to brainstorm keywords and discover niche ideas. All you have to do is type in a topic (for example, web design) and click Go. Ubersuggest then pulls up a list of related words, phrases, and domains you can use as a starting point for your site or content marketing campaign. For example, typing web design into Ubersuggest brings up suggestions like web developer, website builder, and WordPress theme. Type any of those keywords into the Google search bar, add your own keyword or phrase, change around some wording – e.g., eliminate bad-performing long-tail keywords – then publish your post and push it live with targeted SEO tactics.

Answer the Public

This is a Google Chrome extension that shows you how many people are searching for a given keyword, and where your traffic will be coming from (local searches or international). What’s especially useful is that it also shows you a long list of all of your related keywords—so if you’re selling to people looking for a wedding planner, you can see what terms they use when searching for wedding planners and pair them with their keywords. Answer The Public isn’t just limited to Google either; it pulls data from other sources as well, including Bing and Amazon.


Conclusion – SEO keyword tools are useful, but remember Google still rules

SEO keyword tools are great for getting a lot of data quickly about keywords, search volume, and similar information. However, remember that these tools just do what they’re told – so if you’re using an SEO keyword tool to discover new keywords, remember that it doesn’t know your goals or business. Google is still an essential part of any SEO keyword research campaign because without it you have no real way to see how valuable those new terms are or aren’t to your business. You also won’t know how difficult (or easy) it will be to rank for them; you won’t know if there’s ever been a trend for people searching for them, and you can’t really determine their competitiveness as far as to demand.



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